Consulting Services
Bourne Strategic provides tailored consulting services that accelerate growth for life science tools and in vitro diagnostics companies.
These business development and commercialization services, covering both strategy development and implementation, span technology and product commercialization planning through to company exit / acquisition.
Fractional Business Development Leader
We work with you on a part-time basis. After assessing your company’s current situation, we develop & implement comprehensive BD strategies that help take the company to the next level. Through our extensive experience, we are able to execute the full spectrum of BD activities, from commercialization planning through to company exit.
- Market & competitive landscape assessment
- Investor pitch deck development
- Financing round support
- Technology commercialization planning
- Product commercialization planning
- Roadmap to establish partnerships
- Establishment of partnerships
- Management of partnerships
- New market entry
- Agreement structuring & negotiation
- M&A strategy
Market & Competitive Landscape Assessment
We conduct a comprehensive & objective analysis of a market segment & its competitive landscape. This assessment may support your investment decision or commercialization plan.
- Landscape analysis of target market
- Assessment of competitors
- Customer segmentation & needs
Investor Pitch Deck Development & Financing Round Support
We work with you to develop a compelling pitch presentation that tells your company's story & resonates with investors. The goal is to increase your chance of being in the 1% of pitch decks that secure financing. We can also provide support activities during the financing round.
Technology / Platform Commercialization Plan
We prepare a comprehensive plan to bring your technology to market for applications where it has a strong value proposition, an effective monetization model & the right channel. This plan is a good fit for technologies that have a wide range of potential applications.
- Landscape analysis of each potential target market
- Assessment of competitors
- Customer segmentation
- Unmet needs
- Market applications where company technology has the strongest value proposition
- Target customer profile
- Monetization model
- Channel
- Market development strategies
- Go-to-market plan
Product Commercialization Plan
We prepare a comprehensive plan to bring your product to market for target customers where it has a strong value proposition, an effective agreement structure & the right channel. This plan is a good fit for a product that has a defined application, such as an IVD.
- Landscape analysis of target market
- Assessment of competitors
- Customer segmentation
- Unmet needs
- Target customer profile
- Channel
- Initial target customers
- Market development strategies
- Go-to-market plan
Partner Business Development Roadmap
A detailed plan to identify target markets & applications for the company’s technology & then establish commercial partnerships to penetrate these markets.
- Landscape analysis of each potential target market
- Assessment of competitors
- Customer segmentation
- Unmet needs
- Market applications where company technology has the strongest value proposition
- Monetization model
- Categorized list of potential target partners by market & application
- Plan to engage potential target partners
Partner Business Development Program
We engage with potential target partners identified in the Partner Business Development Roadmap & negotiate partnership agreements with them.
- Deal templates
- Pitch material
- Customized engagement with each target
- Profiling of each target
- Partnership deal financial model
- Term sheet negotiations
- Agreement negotiations
- Promotional plan on the company’s interest in partnerships
- Ongoing monitoring of emerging applications
New Market Entry Plan
We help you to grow your business by preparing a detailed plan to successfully enter a market for a new application, customer segment or region.
- Landscape analysis of target market
- Assessment of competitors
- Customer segmentation
- Unmet needs
- Target customer profile
- Channel
- Initial target customers
- Market development strategies
- Go-to-market plan
Agreement Structuring & Negotiation
We can structure & negotiate a broad range of agreements to achieve your business goals – from company financing to licensing to partnerships to strategic transactions (M&A).
- Company financing
- In-licensing
- Supply
- Evaluation
- Out-licensing
- Development & Commercialization
- Co-development
- Distribution
- Investment in another company
- Company acquisition
- Asset acquisition
